Beerveza (beer + cerveza) is a beer with a blend of Mexican and Texan flavors. The brewer of Beerveza wanted to distinguish the different types of Mexicans in America but also have a design that unites the Mexican heritage of them all. I was able to achieve this by using a Mexican wrestler as a logo because of the popularity of wrestlers among Mexicans, with a different identity for each type of beer.
“The BBQ Bible” was a redesign cover job to better represent the contents of the book. Before the redesign, the cover had a really bad picture of the author that looks like it was taken back in the 70’s and it was not appealing to the eye. I redesigned the cover of the “BBQ Bible” to look like a traditional leather Bible by designing my own typography and some elements that represent a grill and BBQ tools.
Monday Night Football Campaign
The Monday Night Football Campaign was an idea to promote watching Monday night football on billboards and TV commercials. The idea is to show how men put more importance on watching football than finishing their normal daily responsibilities.
Before the successful movie, the “American Sniper” biography had a low budget book wrap of a silhouette of soldiers on a green background that made it look like war drama, and it wasn’t strong enough to represent the themes in the book. After reading the book I combined some of the elements of the story and Chris Kyle’s life to make a cover based on what I feel the author is trying to achieve with his book.
“Jugos” is a Mexican juice bar. The owners of Jugos grew up in a small town in Mexico where drinking fresh, Organic juice was a normal way to start their morning. They opened Jugos in Austin, wanting to bring a little bit of their Mexican traditions to Texas. They wanted their brand to reflect the colorful Mexican style in their hometown, and invite people to try their fresh-squeezed juices.
With the expansion of a professional football league in Europe, I decidedto design the mascot, logo and uniforms for a new team in England. By using the colors black, grey, and yellow I was able to design uniforms that would symbolize the armor of the royal knights.
“Street Art” is a magazine that shows the latest and best of a variety of urban art. For this magazine issue, they are comparing the graffiti styles between two cities and talking about the stories behind the graffiti these artists did. For this design I used type and graffiti-style graphics to reflect the urban street art style.